advertising print ads radio ads TV spots billboard ads small ads healing ads how to use ads 101 -6 steps which media? pros/cons who needs to hear it? free ad-fundraising letter educational materials flyers & fact sheets | suggested donation chart please use these ads and support this urgent outreach donations needed and appreciated! |
This chart is a general-reference guide only. It represents only a tiny percentage of the actual cost to develop and distribute these ads and educational materials. NOTE: For major media placements, e.g. those costing over $5,000, a 7% commission is required. Please see the Terms of Use before using. Send donations – with a note designating which materials were used or when/where/how they will be used – to: Elliot Institute PO Box 7348 Springfield, IL 62791-7348 or amysobie@gmail.com Please include a note specifying that the donation is for the use of ads or other materials. Also, let us know what ads are being used, and where and when they were published or broadcast. Thank you! Suggested Contribution Chart -- for General Guidance Only |
| | *plus 7% of the cost of media, for ad placements over $5,000 | 8.5x11-in. b&w or spot color print ad | | | * one ad | $1,500 - $2,500 value | $105 - $175 | * set of 5 color ads | $7,500 - $37,500 value | $525 - $2,625 | | | | One 8.5x11-in. full-color print ad | | | * one ad | $2,000 - $3,000 value | $140 - $210 | * set of 5 color ads | $10,000 – $15,000 value | $700- $1050 | | | | Small-space ads – b&w or spot-color – adjust size for print or small on-line banner ads | | | * approx. 1 col x 1 inch | $ 200 - $500 | $14 - $35 | * approx. 1 col. x 2 inch b&w | $ 250 - $550 | $18 - $39 | * 2 in. x 3.5 in. b&w or spot-color | $ 300 - $575 | $21 - $40 | | | | Posters – 11x17-in., full-color | | | * one color poster | $2,700 - $3,500 | $189 - $245 | | | | 2 :30 TV spots | | | * “Brian and Lisa” – (coercion and post-abortion grief) | $3,000-$9,000 | $210 - $630 | * “Coerced Abortion” | $3,000-$9,000 | $210 - $630 | | | | 4 :60 radio spots | | | * “Shontrese,” (coercion) | $1,000-$1,500 | $70 - $105 | * “Stuffed Rabbit,” (suicide) | $1,000-$1,500 | $70 - $105 | * “Shotgun abortions,” (forced abortion in America) | $1,000-$1,500 | $70 - $105 | * “Workplace Coercion” | $1,000-$1,500 | $70 - $105 |
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