Ads & Awareness
The UnChoice ads, campaigns, educational materials & tips
This section links to The UnChoice ads & materials to share
You'll also find articles and tips about advertising, media, education and outreach. There are free ads, low-cost ads and full-scale campaigns to share or support so we can run them in a test market.
You can run anything from the "Mix & Match" menu anytime, anywhere. We also offer two campaign options you can run in your community, scaled to suit your budget and resources. This includes many free or low-cost options. See Campaign A and Campaign B below and read Ads 101 first for additional information and guides.
Share important new evidence in a research-backed campaign
The UnChoice campaign introduces important new evidence that exposes the myth of free, fair or fully informed "choice" and other harm to women. It educates the public about the reality that most abortions are unwanted or coerced, plus other risks, injustices and harm.
It is research-grounded and guided by experts. It presents new evidence with compassion. It exposes abortion's injustice and risk to both the unborn and women.
The UnChoice campaign also educates the public about the many forms of coercion, including pregnancy-related discrimination or blackmail, deceptive counseling practices, and personal coercion that can escalate to forced abortion or violence. (Homicide is the leading killer of pregnant women.) It educates those who might consider or coerce abortion about risks, aftereffects and heartbreak, including the fact that mothers are dying, too.
Six things this message will do to end the injustice sooner rather than later ...
1) Introduce important new research and other evidence that most abortions are unwanted or coerced, which defies widely held beliefs,
2) Expose these and other injustices and risks to both the unborn and women,
3) Deter those considering or coercing an abortion today,
4) Share documented facts about abuses, complications and high maternal death rates,
5) End the injustice sooner rather than later, and
6) Open the door to compassion, authentic rights and healing.
Campaign A: The UnChoice campaign |
This campaign educates the public that most abortions are unwanted or coerced, not "chosen" in the authentic and fair understanding of the word. It also exposes other risks, abuses & injustices to both. It educates, protects, defends authentic rights of both, warns & opens the door to healing.
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