Ads & Awareness Section
Ads & materials you can use or support, plus helpful articles
Research-based campaign, important new message |
Purpose of this campaign
The UnChoice ads and materials educate the public about important new research that most abortions are unwanted or coerced, not "chosen" in the authentic sense of the word, plus other ways that abortion endangers the rights and lives of women, too. Why this campaign is different.
This section includes:
> Free small ads - including text-only messages - you can use today
> Black-and-white or color ads and flyers
> Complete campaigns you can use with a little planning
> Postcards and business-card-sized ads
> Co-op ads - add local info or a sponsor's logo
> Articles about how to advertise effectively plus other media tips and tools
We encourage you to use these ads and materials in your own community. We offer 3 ways to use these ads and materials, ranging from "now" to "later," from "free" to "budget required" and from "general ed" to "healing." Learn more below.
OPTION 1: "Mix & Match" ads, clip art & flyers |
Mix & Match Menu
Ready-to-run general-audience ads & flyers you can use anytime, anywhere.
This menu includes the entire Restored Rose Healing/Education campaign. (Click on the rose billboard to see the whole campaign.) The Mix & Match menu is:
► Ideal for individuals, small groups, churches or small organizations
► Best for running one or a few ads; but can also run as a group for a small campaign
► Co-op versions include boxed-area for your local contact, event or sponsors' information
OPTION 2: "The UnChoice" ... major media campaign |
"The UnChoice" Major Media Campaign
Requires some media planning & budget or set your own fundraising goal to run later.
Plan ahead to run "The UnChoice" campaign in your area! (Otherwise choose Mix & Match ads.)
This family of print, broadcast & billboard ads must be grouped to be effective. To be effective, it requires a marketing budget, a little media research or guidance, a higher rate of repetition, a grouping of similar ads and a simple media plan using our guidelines or with the help of a media professional.
Read more about this campaign and how to advertise effectively in Ads 101.
These ads are also available in more affordable black-and-white versions or co-op versions with space for a sponsor's logo to share the cost or to add your own local message.
Contact us if you'd like to run Option 2: "The UnChoice" major-media campaign. We'll provide materials, marketing and media tips.
In this section:
Small-Space Ads, Flyers & Clip Art
Print Ads Radio TV Billboards
Healing/Education Campaign
Why advertise?
Why is this campaign different?
15 things this campaign can do
Before you advertise - a note about effective advertising
Which ads, media or campaign?
Ads 101 & ad/media tips & tools
Free or low-cost ways to use the ads & materials
Advocacy & Outreach Section*
