What is a co-op ad and how is it helpful?
Most of The UnChoice ads are available in a co-op version. (Co-op posters are available, too, as well as black-and-white, color, quarter-page and 8.5x11 ad formats. Click on each ad's co-op link.)
Co-op versions have a small boxed-in area at the bottom where you can add your own message promoting your local event, organization or outreach, or the logo or name(s) of individuals, a corporation or group sponsoring the ad.
This can be a great way to publicize local resources, groups or events, or to defray the cost of advertising. (See also free fundraising letters)
How to add co-op text
◄ The sample ad to the left shows the small boxed-in area at the bottom of the ad where you can put your message. Versioning is restricted to the boxed area. See Terms of Use and Type Specifications below.
There are several ways to imprint your information on the ad. For example:
ü Ask the media's advertising department. Graphic designers at the printing or ad department of the publication, site or station where you advertise can insert the text you provide, following our simple Type Specifications below. Most advertisers will do this free of charge or there may be a small fee.
ü Ask a graphic designer, printer or quick-print shop to add the text. Simply download the ads and burn them onto a CD or email the files. Your artist or vendor can then access the downloaded pdf and add your text.
ü Do it yourself. Use your own word processing program and printer. Or, for internal or informal uses, such as hand-outs, bulletin boards or newsletters, print the ad from the pdf, cut and paste your text, and then photocopy or scan it.
Here are some examples of uses for co-op ads:
► Promote details about your local event, such as a speaker or a video that you show.
► Promote your organization and its services.
► Call attention to a local pregnancy resources and resource centers or post-abortion assistance from private, public or civic and church groups.
► Add the name or logo of an organization or business willing to sponsor the ad.
Versioning is restricted to this boxed-in area at the bottom and limited to the co-op text requirements below. Please keep messages informational, such as date, time, event or speaker details, or the logo of a corporate or civic sponsor.
◄ Co-op ads feature this boxed-in area that you can customize.
 | The UnChoice Restored-Rose Healing & Advocacy Campaign This is one of our two campaigns, focused on both education and healing. These ads are also available in co-op version. Go to the The UnChoice Healing Ad Campaign page and click on the co-op links by each of the ads that you want to run. |
Text specifications for customizable co-op ads |
Font, typeface and style specifications:
All black text, Futura Light 12-point type If you do not have Futura Light typeface, substitute with Helvetica, Arial or another common san serif font. Do not use more than one typestyle and limit use of bold-face or italics.
Limit text to basic information about your event or organization.
For example, the name of your organization, web address, contact name/number and other facts, such as the date, time and place, name and description of a local event or speaker.
Text-only is best. A logo is not recommended, but if one is used, it must be:
... in black
... in the boxed-in area of a co-op ad or poster
... small scale size and a maximum of ¼-inch in height
... 10-point type is standard, maximum 12-point type limit
... position the logo in the center or lower left side of the add-on box
Tip for running additional information
If you have additional text or art, you can purchase a separate ad to run near or adjacent to The UnChoice ad, on the same page within the same publication.
Alterations are not permitted, except within the boxed area. See Terms of Use.
