press releases & media kits
affordable ways to get the word out

Send an introductory kit and/or press release to reporters, bloggers and editors,
ask them to write or speak about this issue, send materials to the attention of:

– features editor, news editor and/or religion editor 
– best to call or check masthead to get current editor's correct name/title ...
– include contact info for local people who have agreed in advance to be interviewed

– send to low-cost local print, broadcast and special-interest publications,
e.g., women's club newsletters, volunteer- and civic-oriented newsletters/magazines/web sites

Click here for a sample press release to use as a guide to write in your own words.

• send a release timed with current events

• use this release as a general guide for format, organization and content only

• include a local contact name/number from your local group

• add quotes e.g. from your group leader, or a local abortion survivor or local post-abortion or crisis-pregnancy counselor

• keep it short and simple -- who-what-where-why-when-and-how in first paragraph, just the facts plus 1 or 2 brief quotes, close with summary paragraph about your group at the end.

• limit to one page, or two max

Group activity ideas/tie-ins ... to bolster the effectiveness of your press release

• political info for election time

• co-op ads timed to PR Calendar events

• signature ads, radio/TV PSAs

• healing ads

• plan a fundraiser to support this outreach or to run ads locally

• see low-cost/no-cost ways to use these for project ideas to tie in with the following dates ...

one person – or group – can do a lot when you plan ahead

Click on PR Calendar to plan ahead for monthly or annual event tie-in ideas.

anytime is a good time for ...

• low-cost/no-cost ways to use these ads & educational materials

• run healing ads, bookmarks or business cards in local bulletins, newsletters, mailings, etc.

• ads 101 - 6 basic tips ...  how to plan & place compassionate, effective and affordable advertising on a shoestring budget or a large-scale plan

• donate ... we rely on people like you to support development and distribution of these materials and urgent research, education and outreach
   

for post-abortion counseling referrals, call 1-877-HOPE-4-ME or click here.
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