on this page ... why write? "anytime" activities other outreach ideas 12 ways to help low-cost/no-cost ideas free ad-fundraising letter ad campaign ... print, radio, TV, etc. ads ads 101 - 6 steps political/advocacy letter to legislators/ ....candidates joint list ... get the latest news, research & resources | press releases & media kits affordable ways to get the word out sample press release & guide |

Send an introductory kit and/or press release to reporters, bloggers and editors, ask them to write or speak about this issue, send materials to the attention of: – features editor, news editor and/or religion editor – best to call or check masthead to get current editor's correct name/title ... – include contact info for local people who have agreed in advance to be interviewed – send to low-cost local print, broadcast and special-interest publications, e.g., women's club newsletters, volunteer- and civic-oriented newsletters/magazines/web sites Click here for a sample press release to use as a guide to write in your own words. send a release timed with current events use this release as a general guide for format, organization and content only include a local contact name/number from your local group add quotes e.g. from your group leader, or a local abortion survivor or local post-abortion or crisis-pregnancy counselor keep it short and simple -- who-what-where-why-when-and-how in first paragraph, just the facts plus 1 or 2 brief quotes, close with summary paragraph about your group at the end. limit to one page, or two max
Group activity ideas/tie-ins ... to bolster the effectiveness of your press release
one person – or group – can do a lot when you plan ahead
Click on PR Calendar to plan ahead for monthly or annual event tie-in ideas. anytime is a good time for ... |