Terms of use
For using print, broadcast and billboard ads

All materials are copyrighted by the Elliot Institute, but we want to provide generous access to those who share our mission. Due to the urgency of this new message, we have invested in these materials in faith, trusting that others would share our concern and support our work. 

If you are able, please donate what you can. You can call or send donations by PayPal or mail: Elliot Institute, P.O. Box 7348, Springfield, IL 62791-7348.  Or call 1-888-412-2676.

These materials have been professionally developed, grounded in new academic research and guided by the insights and expertise of those who specialize in sensitive pregnancy- and abortion-related issues, including widespread pregnancy-related abuses, coercion and unwanted or even forced abortions.

We have tried to be respectful of the highly personal and varied circumstances and experiences of women, men and families impacted by abortion ... as well as the heartbroken friends and families of women injured or killed by abortion or in its aftermath.

Subtle but important nuances can be lost when ads or portions of the ads appear out of context. In order to maintain the the clarity, context, integrity, message and impact of the campaign materials, alterations are not permitted, with the exception of co-op ads and posters according to the terms specified below.

Most ads are also available in co-op versions, which have a boxed-in area for your own information, such as local civic, religious group or business sponsors, services, events or contact information.  Please follow the co-op type and other specifications listed below.

On this page ...

Choose the right ad, campaign or medium

Read Ads 101 first

Please let us know where, when and how you use the ads
Please let us know about any feedback or results you accomplish

Co-op ad specifications

Type and graphic requirements
 

1) Easy, Mix & Match Ready-to-Go Menu

For a quick, low-cost and easy outreach, choose from our "Mix-and-Match" menu of "one-size-fits-all" ads & educational materials. You can run any or many of these with little or no preparation, anytime, anywhere. There are print, broadcast and internet media and varied styles and formats, including a complete "restored rose" campaign.

This menu includes the Small-Space, Clip Art and Bulletin Ads, anything on the "Mix & Match" menu, or anything from the "Healing/Restored Rose" ads/materials anywhere and everywhere. It also includes a mini version of "The UnChoice" Major Media campaign, featuring select "UnChoice" ads, which are suitable for  limited-run or general-purpose use.

2) The UnChoice Major Media multi-media campaign

If you want to run more than one or two ads, or a full campaign, choose from  (The UnChoice campaign), or the Restored Rose campaign that is part of the Mix & Match menu. 

Please read Ads 101 - 6 Tips before running a full campaign, especially The UnChoice, which is a professional, major-media campaign designed to run as a family, with a more nuanced and comprehensive message. Certain ads in this campaign must appear in a larger context. This requires advanced planning, funding and repetition to effectively educate and change deeply held beliefs and attitudes about abortion.

Advertising works well, when done properly. But paying attention to a few fundamentals is important. For any kind of advertising, it will help to read Ads 101 - 6 Tips first. This is especially true if you want to do a campaign.

Ads 101 will give you a quick overview of how to select media, when, where and how to advertise, plus many highly effective low-cost/no-cost alternatives or supplements to advertising.

• Studies show most people hear or see a message 6-7 times before it really sinks in.
   

• Aim to run each ad at least 3 times, and ideally up to 7 or more times.
   

• Or, select from the general use "Mix & Match" ads if you're running an ad just once or twice. This menu includes many effective, low-cost ads and educational materials you can use with little or no preparation, anywhere and everywhere.
   

• Ideally, support ads with other media, e.g., print, radio, billboard or on-line ads, etc., plus PR and educational tools, such as press releases, special events or letters to the editor. These messages are also ideal for social media, web sites, blogs, email and other Internet outlets.
   

• Aim to run the same, focused ads and message during the same time period in the same market over one or more weeks.

1) how and where you use the ads
2) any successful results they achieved

• Email elliotinstitute@gmail.com and tell us which materials you've used, how and where and any results/feedback they achieved.
   

• If you run a billboard, we'd appreciate a photo of it and may post it on-line.
   

• If you run print, internet or broadcast ads, send tearsheets (or copies or pdf's) of ads run to Elliot Institute, PO Box 7348, Springfield, IL. For broadcast ads, let us know the market, dates and station call letters or podcast urls, and which ads were aired.

Co-op ads and posters feature a boxed-in area where you can add local sponsors, event, services, logos or contact information.

Follow the text requirements below:

Co-op (customizable) ads
A co-op version is available for most of the ads. It has a small box at the bottom of the ad for text promoting your local event, organization or counseling outreach. Versioning is restricted to this boxed-in area at the bottom and limited to the co-op text requirements below.

The printer at the publication or media in which you advertise can insert the text you provide ... or ask a graphic designer or quick-print vendor to add the text.

 

• All black text, Futura Light 12-point type (If you do not have Futura Light type, substitute with Helvetica, Arial or another common san serif typeface.)
   

• Do not use more than one typestyle and limit use of bold-face or italics.
   

• Limit text to basic information about your event or organization.
  For example, the name of your organization, web address, contact name/number and other facts, such as the date, time and place, name and description of a local event or speaker.
   

• A logo is not recommended, but if one is used, it must be:
  ... in the boxed-in area of a co-op ad or poster
  ... small-scale, in black ink and a maximum of ¼-inch in height
  ... with typeface no larger than 12-point type.
  ... position the logo in the lower left side of the add-on box.
   

• Run any additional messages, graphics or art in a separate, adjacent ad.
  Any additional text or art can be put in a separate ad you can position adjacent to or near The UnChoice ad, on the same page within the same publication.

ad campaign page top ads 101 

for post-abortion counseling referrals, call 1-877-HOPE-4-ME or click here.
copyright 2006 Elliot Institute. All rights reserved.