advertising print ads radio ads
TV spots billboard ads small ads healing ads
how to use ads 101 -6 steps which media? pros/cons who needs to hear it? free ad-fundraising letter educational materials flyers & fact sheets donor-supported due to the urgency of this outreach, we have developed these materials in faith, please donate if you share our concern | terms of use
for using print, broadcast and billboard ads All materials are copyrighted by the Elliot Institute, but we want to provide generous access to those who share our mission. Due to the urgency of this message, we have invested in these materials in faith, trusting that others would share our concern and support our work. We need and appreciate donations. 1) Donate what you can today. Donations can also be sent to: Elliot Institute, P.O. Box 7348, Springfield, IL 62791-7348. Or call 1-888-412-2676. 2) Consider becoming one of our regular sustaining partners whose steady support enables us to save lives today before it's too late and plan ahead for tomorrow
ON THIS PAGE ... do not alter the ads, except co-op versions following specs listed below read Ads 101 - 6 Tips and Which Media? before advertising aim to run each ad 3-6 times ideally, support ads with other print, radio, tv, billboard or on-line ads, etc., and PR activities, running at the same time in the same market let us know how and where you use the ads - send tearsheets to Elliot Institute, PO Box 7348, Springfield, IL or elliotinstitute@gmail.com If you run a billboard, we'd appreciate a digital photo of it and may even post it on-line.
do not alter the ads ... including text, message or graphics |
These materials have been professionally developed and we have tried to be respectful of the highly personal and varied circumstances and experiences of women, men and families impacted by abortion ... as well as the friends and families of women who died in the aftermath of abortion.
In order to maintain the integrity of the campaign and message, alterations are not permitted, with the exception of co-op ads and posters as specified below.
If you want to add local information, use Co-op Ads and Posters.
Follow the text requirements below:  CO-OP (CUSTOMIZABLE) ADS
A co-op version is available for most ads and posters. It has a small add-on box at the bottom for text promoting your local event, organization or counseling outreach. Versioning is restricted to this boxed-in area at the bottom and limited to the co-op text requirements below.
The printer at the publication in which you advertise can insert the text you provide ... or ask a professional graphic designer or quick-print vendor to add the text.
TYPE REQUIREMENTS FOR CO-OP ADS ... All black text, Futura Light 12-point type (If you do not have Futura Light type, substitute with Helvetica, Arial or another common san serif typeface.)
Do not use more than one typestyle and limit use of bold-face or italics.
Limit text to basic information about your event or organization.
For example, the name of your organization, web address, contact name/number and other facts, such as the date, time and place, name and description of a local event or speaker.
A logo is not recommended, but if one is used, it must be:
... in the boxed-in area of a co-op ad or poster
... small-scale, in black ink and a maximum of ¼-inch in height
... with typeface no larger than 12-point type.
... position the logo in the lower left side of the add-on box.
Run any additional messages, graphics or art in a separate, adjacent ad.
Any additional text or art can be put in a separate ad that can be positioned adjacent to or near the UnChoice ad, on the same page within the same publication.
An ad campaign is an important, but costly investment. Getting the desired results requires running the ad 3 to 6 or more times before it sticks. 1) AD BASICS Read Ads 101: 6 Tips first. Aim for running each ad 3 to 6 times. Ideally, you should support it with a billboard, radio or other ads that run in the same market. Which Media?
A basic guide, outlines how to select which medium is best.
Includes the pros and cons of print, radio, TV and other mediums.
2) SUPPORT FOR ADDED IMPACT 3) HOW TO FUND YOUR CAMPAIGN Plan ahead to run a campaign during a special event (Jan./Oct.), holiday season or Mothers Day ... difficult times for those grieving a loss. Use our free fundraising letter to your group or organization to help raise funds for a full-scale campaign in your community. Or, send this letter with some sample ads to a compassionate local philanthropist. Join forces with like-minded groups, individuals, civic clubs or churches for a powerful outreach where it matters ... close to home! Find a sponsor -- ask a local business, counseling center or civic organization to sponsor co-op ads and put their logo and message in the designated box.
4) CONSIDER LOW-COST/NO-COST ALTERNATIVES 5) SUPPORT AD DEVELOPMENT, DISTRIBUTION AND OTHER RESEARCH, EDUCATION AND OUTREACH |
